Digital LED pixel strip for indoor decorative and effect lighting. The 2.5 m self-adhesive strip contains 150 individually addressable SMD 5050 3-in-1 RGB LEDs with homogeneous colour mixing. LEDs can be controlled individually for multimedia content, chaser effects, colour gradients and animations using a system controller, MADRIX or other Art-Net software. The strip can be cut into variable-length segments and operates silently. A 5 V DC power supply and controller are required separately.